Reaching more travelers by targeting just the right prospects

Travel Marketing Strategies – Guide Their Journey Before They Ever Leave Home

As one of the top-grossing industries in the state, travel is big business in Oregon and it’s a pursuit that Portland area residents take seriously.

So, travel and hospitality are subjects that The Oregonian and OregonLive take seriously too. Our readers rely on us for the most insightful coverage about great destinations both within the Pacific Northwest, as well as across the U.S. and abroad.

They just can’t seem to get enough of our travel content. That’s probably because so many of them are busy planning their next vacation or business trip. A sizable 37 percent of readers of The Oregonian and OregonLive—that’s more than 435,000 in the Portland DMA—take at least two domestic or international vacations every year.¹ And they’re well-qualified travelers, with an average household income above $90,000.¹

But we know that you don’t necessarily need to reach all of them to grow your business, so we can target just the right number of leads that you need to grow in a manageable way. Because pre-vacation research is a journey unto itself, we track readership of all of our digital travel and hospitality content, along with readers’ other related browsing activity. Then we cross-reference that information with valuable third-party data to create customized, highly-qualified lead sets for our advertisers.

The result: No matter what type of destination or travel service you’re marketing, from domestic to international, posh resort to adventure outpost, we’re able to cost-effectively reach and convert just the precise number of qualified, interested prospects to become your newest guests.

Source: 1. Scarborough 2020 R1; Base: Portland DMA (28 counties); Target: A18+ and The Oregonian INA + OregonLive in the last 30 days.
Woman kayaking. Travel services Oregonian Media Group.

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